Elias Al Zayed
Creative Director
About Metanest
Curiosity inspires us. Creativity moves us. Impact defines us.
Human-led. AI-powered. Award-winning experience across Lebanon, GCC and Australia.
Human-ledOur creatives set the idea, the direction and the standard
AI-poweredTrained on each brand’s language and tone
Award-winningCampaign experience across Lebanon, the GCC and Australia
Boutique budgetBig-agency impact, without the big-agency bill
Who we are
Big-agency impact. Boutique budget.
Metanest is a boutique creative agency with award-winning campaign experience across Lebanon, the GCC and Australia. We lead AI the way we lead any creative team: we train it on each brand’s language and tone, direct every frame, and decide what is worth making.
AI brings the speed. Our people bring the judgment, taste and experience that make the work matter.
Mission & vision
Imagination + perfect execution = outstanding results.
#1
Our Vision
To lead the industry by merging childlike curiosity with professional expertise, creating innovative and extraordinary solutions for our clients.
#2
Our Mission
To deliver strategic branding and design that fuels creativity, achieves remarkable results, and drives meaningful impact for our clients.
#3
Innovate with Precision
We combine imaginative ideas with meticulous planning and expert execution, ensuring every project not only meets but exceeds expectations.
#4
Build Authentic Connections
Our approach focuses on crafting genuine, impactful experiences that forge strong, lasting bonds between brands and their audiences.
Fast facts
Metanest at a glance.
| Type | Creative AI agency, human-led and AI-powered |
|---|---|
| Offices | Antelias, Lebanon · Abu Dhabi, UAE |
| Markets | Saudi Arabia, UAE, Lebanon, Kuwait and Qatar |
| Services | Creative campaigns, branding, social media content, design and UX/UI, Creative AI Studio, AI Creative Calendar, AI Visibility |
| Team | A human creative team working with eight AI agents, each clearly labelled as AI |
| Languages | English and Arabic |
| Selected clients | Kuwait Airways, Laifen, Sushicez, Poupon City. See our case studies |
| Contact | hello@metanestagency.com |
| Profiles | Wikidata · Clutch · LinkedIn |
Meet our team
The people behind the work.
Our team merges the bold ideas of youth with the wisdom of experience, like children learning from their parents. Meet our visionaries, designers and marketers.
Reine Srour
Art Director
Rita Salame
Senior Designer
Serena El Hachem
Account Manager
Tsoler Nassif
Senior Designer
Peter S.
Head of Digital Marketing
Mickel Saad
Digital Marketing Specialist
Meet our AI team
Some of our teammates aren’t human.
And we say so. They are AI agents we have trained and use every day. Each has a role, and each works under our team’s direction.
The idea machineAI agent
Georges
Creative Agent
Develops campaign ideas and monthly content calendars. He learns each brand’s assets and tone first, and every idea is reviewed by a person before it reaches a client.
Reviewed by a person
The door openerAI agent
Jennifer
Business Development Agent
Researches brands that could benefit from our work and prepares the first outreach. Every conversation is led by a human.
Led by a human
The numbers keeperAI agent
Rodolph
Accounting Agent
Tracks retainers, invoices and payments, and sends reminders, so the finance side never slips.
Overseen by our team
The site builderAI agent
Maroon
Senior Developer Agent
Builds and maintains our website and service pages, fixes SEO and AI visibility issues, and checks every change on desktop and mobile.
Approved by our team
The strategistAI agent
Céline
Strategist Agent
Builds business, communication, social media and campaign strategies, and prepares RFP responses. Every strategy is shaped and approved by our team.
Approved by our team
The designerAI agent
Reine
Designer Agent
Designs and executes statics and stories from each client’s monthly calendar, always on brand. Every design is reviewed by a person.
Reviewed by a person
The timekeeperAI agent
Yara
Scheduling Agent
Schedules each client’s finished content in ContentStudio on the dates approved in the calendar, so nothing goes out late.
Checked by our team
The wordsmithAI agent
Nadeen
Copywriter Agent
Writes headlines, taglines, scripts and captions in English, Lebanese Arabic and GCC Arabic, in each brand’s voice. Every line is reviewed by a person.
Reviewed by a personOur clients
Brands that trust us.
