EMBRACING OUR INNER CHILD

“Every child is an artist. The problem is how to remain an artist once we grow up” – Pablo Picasso.
These famous words resonate deeply as they focus on the creativity, curiosity, and the endless imagination of childhood: essential elements in today’s evolving field of advertising. As children, we approach the world with never-ending curiosity and imagination. We see shapes in clouds, treasure at the end of the rainbow and possibilities in every corner. Driven by natural desire to wonder, creativity in its purest form is unrestricted by rules or opinions. Engaging with this innocent curiosity can have a revolutionary effect on advertising. It’s about daring to ask questions that challenge norms and coming up with new creative approaches. When dealing with the fast-paced digital world of today, where trends change quickly and customer attention is short, maintaining a childlike curiosity is more than a virtue: it’s a strategic advantage. It all comes down to staying ahead of the curve, detecting changes in customer behavior, and adapting quickly. Just as Picasso revolutionized art with his bold, imaginative strokes, advertising lives on new insights and the courage to venture into unexplored territory. At Metanest, we embrace Picasso’s wisdom by creating an environment that encourages imagination and curiosity. Our brainstorming sessions are like playgrounds for ideas, where every suggestion is welcomed, and all perspectives are valued. Our team members should be empowered to embrace their inner children in order to look beyond the obvious. Creativity in advertising involves more than just coming up with catchy slogans and visually appealing content. It also involves understanding human emotions, relying on universal